How much does billboard advertising cost in the UK?

A single roadside billboard costs from around £200 in quieter areas to over £1,000 in central London. That's for two weeks, according to Bauer Media Outdoor. Artwork and printing are extra. We price your plan site by site.

How much does bus advertising cost?

The side of a London bus typically costs £800 to £2,000 per bus per month. A full wrap costs £20,000 to £30,000 a month, according to Excite OOH. You choose bus depots or areas rather than single routes.

How long does a billboard campaign run?

Classic poster sites are usually booked in two-week cycles. Digital billboards are more flexible, and you can book shorter bursts or certain times of day.

What's the difference between paper and digital billboards?

A paper billboard shows one poster for the whole cycle. A digital billboard rotates several advertisers in a loop. In return, you can change your message by time of day and update the artwork mid-campaign.

How far ahead do we need to book?

Allow four to eight weeks if you can, because the best sites go early. Media owners also need final artwork about a week before go-live.

Do you design the artwork as well as book the sites?

Yes. We shoot, design and animate the artwork in-house, then plan and book the sites. You deal with one team and pay no outside agency margin.

How do you measure a billboard campaign?

You get photos of every site once it's live, plus audience estimates for the sites we book. We also track what happens online during the campaign, such as branded searches and website visits.

Billboard advertising across the UK

Your brand, ten feet tall.
Made and booked in-house.

Billboard advertising from one roadside poster to bus, rail and digital screens. Our team makes the artwork and books the sites, with no markups.

In-house artwork and motion

Paper and digital sites

Booked for you

Best Drama · LA Film Awards 2024

Book a free call

A free, no-obligation chat about your audience, goals and budget. We'll call you back within one working day.

Request a call back

Out of home advertising, from one billboard to a regional run

Billboard advertising is a channel nobody can scroll past or skip. You can book a single roadside billboard for two weeks, or a run of bus shelters around one town.

Digital billboards add timing. Your artwork can change by time of day or weather, and you can book screens on the routes your customers actually take.

As an outdoor advertising agency with its own photographers and editors, we make the artwork and motion content, then book the sites. See our commercial photography.

Formats we plan across

From idea to eyeball

How a billboard campaign comes together

We manage it from idea to eyeball: the artwork, the sites, delivery to each media owner and artwork once it's live.

Book a free 20-minute call

Book a call

Where your campaign runs

Billboards, buses, stations or screens: where your campaign can run

Each format reaches people at a different point in their day. We match them to your audience and areas, and we'll tell you if billboards aren't the right move yet.

A roadside 48-sheet billboard is about six metres wide and three metres tall, usually booked in two-week cycles. It suits big, simple messages for drivers and passers-by.
Bus advertising puts your message on bus sides, rears and shelters as they move around a town. You choose the depots or areas, which decides where your ads travel.
Station posters and digital panels reach the same commuters every working day. Formats run from small platform posters to large concourse screens.
Digital billboards share a loop with other advertisers. You can schedule your ad by time of day, or buy screens programmatically by audience and location.

Strategy and planning

We agree who needs to see your message, where they'll be and when. We set the split between sites and artwork before anything is designed.

Site selection and booking

We find sites that match your audience, from one billboard to a regional run. Then we confirm dates and costs with each media owner.

Artwork and design

Our billboard artwork is bold and simple, so people can read it in a few seconds from across a road. Each file is sized to its format's specification.

Production

Our crew shoots the photography and film behind your artwork, so your billboard uses your own imagery.

Motion for digital screens

We make short motion versions for digital billboards, sized to each screen and its loop length. You can run different versions at different times of day.

Approvals, delivery and reporting

We get your artwork approved and delivered to each media owner on time. Once it's live, you get photos of every site and a plain-English report at the end.

TV advert · Aired on Sky

CAMRA: Discover Great Drinks Together

CAMRA's first ever TV advert is a warm, busy-pub spot that gets people out to real ale pubs and beer festivals. It ran on Sky across the east of England in June 2026 (CAMRA's announcement).

"It was fantastic collaborating with Lamplight Media on the creation of a combined TV and OOH campaign for Windsor Forest Colleges Group. They approached the brief and budget with the agility required for the education sector and delivered creative that achieved real commercial results for our client. We would highly recommend their services to any media buyer looking for high gloss creative ideation and production at sensible budgets in the South East and London."

Richard Rowley

Owner, Apple Orchard Media

Aired on Sky around Cambridge, Peterborough, Norwich, Ipswich and Northampton
Shown around programmes including Downton Abbey: The Finale
Filmed in a working pub and at a live beer festival

Read Case Study

CAMRA · TV advert

Award-winning crew

The crew behind our films makes your billboards

Lamplight started in 2022 and now runs studios in Surrey and London. Our films have won Best Drama at the LA Film Awards, earned seven festival nominations and been shortlisted for two business awards.

System1 and JCDecaux found that high-rated out of home creative drives twice the business impact of low-rated creative. Our photographers and editors make artwork built to be read from across a road.

No outside design or production company means no extra margin on your artwork. For a bigger launch, pair billboards with TV advertising.

Winner

Best Drama, LA Film Awards 2024

7

festival nominations

2

business award nominations

What others say about working with Lamplight Media

As a busy marketer with no experience of TV advertising I needed a production company that could manage the entire process. I would absolutely work with them again.

Michael Lovell

I was so impressed with a new set of headshots and editorial photography for my business. They were so easy to work with and made the whole process fun.

Eloise Gottlieb

Their creativity, professionalism, and attention to detail were outstanding. It was a joy to work with such a talented team who made the process seamless and enjoyable.

Alex Williams

Lamplight media have been a dream to work with. They listened to all our feedback, met every deadline and produced a beautiful, powerful and emotive video that we couldn't be happier with.

Emma Bray

Incredible company to work with! We used Lamplight Media across multiple brands. From the initial scoping to the end product, the team are utterly incredible. Highly recommended.

Ben Shepherd

We had a great experience working with Tim and the team. The end product is exceptional and they were incredibly good value for money. Would definitely recommend.

Will Newland

Professional from start to finish — creative output and project management both excellent. Outstanding value for money in Surrey. I would not hesitate to work with Lamplight Media again.

Louise Jackson

Working with Lamplight on a customer case study was exceptional. Professionalism, creativity, and a clear understanding of our vision. They made the entire process seamless from start to finish.

Markus McIver

Passionate filmmakers; tenacious and dedicated to every project. They worked tirelessly to create an outcome that met our high standards. Incredibly organised and professional.

Victoria Fullarton

Very happy with the video that was created to provide an insight into our company - very professional and a generally good bunch to work with.

Seb Payas

Great experience with these guys - very professional and produced an excellent result!

Malcolm Diack

Working with Lamplight was a real journey — from how professional they were in the tender meeting, to the final delivery of assets they'd worked tirelessly to get just right. Delighted with the outcomes.

Lauren Wisdom