How much does TV advertising cost in the UK?

Making a TV advert usually costs £5k to £20k, and most campaigns we plan cost £20k to £100k including airtime. Smaller tests are possible: Thinkbox counted 114 advertisers who spent under £5,000 on UK TV in 2025.

How long does it take to get an advert on air?

Plan on six to ten weeks from the first call to the first spot. Clearcast advises leaving two to three weeks for clearance, so we start that at script stage.

Can a small business advertise on TV?

Yes. Regional ITV, broadcaster streaming and Sky AdSmart let you pay for the areas and homes you want. In 2025, 598 advertisers spent less than £50,000 on UK TV.

Sky AdSmart is Sky's addressable TV service. It shows different adverts to different homes watching the same programme, targeted by postcode, household type or interests. Thinkbox says it can reach around 40% of UK households.

Do you make the advert as well as buy the airtime?

Yes. TV advert production and airtime sit with one team. We write, film and edit the advert, get it cleared, then plan and book the slots. There's no production company or media agency margin in between.

We already have a script. Can you produce it?

Yes. We'll check it for TV and for clearance first, and flag anything Clearcast is likely to question. Then we produce it as written, or with your sign-off on any changes.

Do you handle Clearcast approval?

Yes. Clearcast checks most UK TV adverts against the advertising code before they air. We send the script and evidence early, then the finished advert for its clock number, the code every broadcaster needs.

Book a free call

A free, no-obligation chat about your audience, goals and budget. We'll call you back within one working day.

TV advertising agency for UK brands

Your brand on TV.
Made and aired in-house.

We're a TV advertising agency with our own film crew. One team handles the idea, the shoot and the airtime, with no markups.

In-house film crew

Broadcast and streaming

Clearcast handled

Best Drama · LA Film Awards 2024

Request a call back

Our crew has filmed for

TV advertising for smaller and regional brands

Streaming and addressable TV have changed the equation. You can now pick the region, the audience and the budget, then see what your advert did.

Your advert can run in the ad breaks people have trusted for decades. It can also run inside the broadcasters' own streaming apps, or only in the postcodes you care about.

That's the reach and credibility of a TV screen, with targeting closer to what you'd expect from social. Our TV advertising agency makes the advert and buys the airtime, so you deal with one team. See the TV adverts we've made.

Channels we plan across

One team, start to finish

We write it, shoot it, clear it and put it on air.

One brief, one team and one invoice. Your campaign never gets handed down a chain of suppliers, and nobody adds a margin on the way through.

Book a free 20-minute call

Book a call

Where your advert runs

Linear TV, streaming or Sky AdSmart: where your advert can run

We pick the mix that suits your audience and budget. If TV isn't the right call for you yet, we'll say so.

Linear TV puts your advert in the ad breaks of the main commercial channels, nationally or in one TV region. It's the quickest way to reach a lot of people at once.
Broadcaster streaming plays your advert inside ITVX, Channel 4's streaming service and other broadcaster apps. Viewers see it on the big screen, and you can target by region, age or interests.
Sky AdSmart is Sky's addressable TV service. Homes watching the same programme see different adverts, chosen by postcode or household type. Thinkbox says it can reach around 40% of UK households.

Strategy and planning

We agree what the advert needs to do, who needs to see it and where. The budget split between production and airtime is set before anyone writes a word.

Script and creative

We write for the TV screen and for clearance, so the idea you fall in love with can actually air.

Pre-production

Our producers run casting, locations, crew and the schedule. Any claim in the script gets its evidence lined up here, ready to ensure Clearcast approval.

Production

Our TV commercial production crew shoots on cinema cameras, using the same setup as our award-winning films. Calm, efficient, and consummate professionals.

Edit, grade and sound

The edit, voiceover and graphics come together with a cinematic colour grade and a sound mix built to broadcast loudness standards. We also cut shorter versions our pay per click advertising team can run on YouTube and Meta.

Clearance, airtime and reporting

We send the advert to Clearcast for approval and its clock number, then deliver it to each broadcaster. After that we book the slots and report back in plain English.

TV advert · Aired on Sky

CAMRA: Discover Great Drinks Together

CAMRA's first ever TV advert is a warm, busy-pub spot that gets people out to real ale pubs and beer festivals. It ran on Sky across the east of England in June 2026 (CAMRA's announcement).

"As a busy marketer with no experience of TV advertising I needed a production company that could manage the entire process."

Michael Lovell, CAMRA

Aired on Sky around Cambridge, Peterborough, Norwich, Ipswich and Northampton
Shown around programmes including Downton Abbey: The Finale
Filmed in a working pub and at a live beer festival

Watch the advert

CAMRA · TV advert

TV advert · 30 seconds

CAMRA: Discover Great Drinks

A warm, busy-pub spot made to get people out to real ale pubs and beer festivals, with a clear reason to join CAMRA at the end.

"As a busy marketer with no experience of TV advertising I needed a production company that could manage the entire process."

Michael Lovell, CAMRA

Filmed in a working pub and at a live beer festival
Real, relaxed performances with a warm cinematic grade
Offer-led end frame: free entry to 100+ beer festivals for members
Delivered as a 30-second broadcast master

Watch the advert

CAMRA · TV advert

Award-winning crew

The crew behind our films makes your advert

Lamplight started in 2022 and now runs studios in Surrey and London. Our films have won Best Drama at the LA Film Awards, earned seven festival nominations and been shortlisted for two business awards.

The people who make our festival films are the people who shoot your TV spot, with the same care over story and sound.

With no outside production company to pay, we make the advert at cost. Meet the team.

Winner

Best Drama, LA Film Awards 2024

7

festival nominations

2

business award nominations

Official Selection laurel, Love & Hope International Film Festival 2025

What others say about working with Lamplight Media

As a busy marketer with no experience of TV advertising I needed a production company that could manage the entire process. I would absolutely work with them again.

Michael Lovell

I was so impressed with a new set of headshots and editorial photography for my business. They were so easy to work with and made the whole process fun.

Eloise Gottlieb

Their creativity, professionalism, and attention to detail were outstanding. It was a joy to work with such a talented team who made the process seamless and enjoyable.

Alex Williams

Lamplight media have been a dream to work with. They listened to all our feedback, met every deadline and produced a beautiful, powerful and emotive video that we couldn't be happier with.

Emma Bray

Incredible company to work with! We used Lamplight Media across multiple brands. From the initial scoping to the end product, the team are utterly incredible. Highly recommended.

Ben Shepherd

We had a great experience working with Tim and the team. The end product is exceptional and they were incredibly good value for money. Would definitely recommend.

Will Newland

Professional from start to finish — creative output and project management both excellent. Outstanding value for money in Surrey. I would not hesitate to work with Lamplight Media again.

Louise Jackson

Working with Lamplight on a customer case study was exceptional. Professionalism, creativity, and a clear understanding of our vision. They made the entire process seamless from start to finish.

Markus McIver

Passionate filmmakers; tenacious and dedicated to every project. They worked tirelessly to create an outcome that met our high standards. Incredibly organised and professional.

Victoria Fullarton

Very happy with the video that was created to provide an insight into our company - very professional and a generally good bunch to work with.

Seb Payas

Great experience with these guys - very professional and produced an excellent result!

Malcolm Diack

Working with Lamplight was a real journey — from how professional they were in the tender meeting, to the final delivery of assets they'd worked tirelessly to get just right. Delighted with the outcomes.

Lauren Wisdom